Dissecting Consumer’s Brand Interactions on Social Networks
According to a recent research report by eMarketer, a massive 57.5% of US Internet users accessed a social networking site at least once a month during 2010, and it is estimated that by 2014 this figure will rise to at least 66%, equating to 164.9 million users in the US
Do Mobile Banners Deliver ROI?
According to statistics released by MediaMind, banners that appear on mobile devices average a click through rate that is 8 times as high as banners that appear on a desktop Internet device. Does this automatically mean you should ditch the standard banners and sink your budget in mobile banners? This
Mobile Search for Local Businesses
As of March 2010, the US local mobile audience reached 17.3 million users according to a survey conducted by comScore on behalf of the Yellow Pages Association. This means there was a 14% year-over-year increase between 2009 and 2010 alone. eMarketer estimates that there were 285.6 million mobile subscribers in
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