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Dissecting Consumer’s Brand Interactions on Social Networks

Dissecting Consumer’s Brand Interactions on Social Networks

According to a recent research report by eMarketer, a massive 57.5% of US Internet users accessed a social networking site at least once a month during 2010, and it is estimated that by 2014 this figure will rise to at least 66%, equating to 164.9 […]

Do Mobile Banners Deliver ROI?

Do Mobile Banners Deliver ROI?

According to statistics released by MediaMind, banners that appear on mobile devices average a click through rate that is 8 times as high as banners that appear on a desktop Internet device. Does this automatically mean you should ditch the standard banners and sink your […]

Mobile Search for Local Businesses

Mobile Search for Local Businesses

As of March 2010, the US local mobile audience reached 17.3 million users according to a survey conducted by comScore on behalf of the Yellow Pages Association.  This means there was a 14% year-over-year increase between 2009 and 2010 alone.  eMarketer estimates that there were […]