Month: January 2012

Dissecting Consumer’s Brand Interactions on Social Networks

Dissecting Consumer’s Brand Interactions on Social Networks

According to a recent research report by eMarketer, a massive 57.5% of US Internet users accessed a social networking site at least once a month during 2010, and it is estimated that by 2014 this figure will rise to at least 66%, equating to 164.9 […]

Do Mobile Banners Deliver ROI?

Do Mobile Banners Deliver ROI?

According to statistics released by MediaMind, banners that appear on mobile devices average a click through rate that is 8 times as high as banners that appear on a desktop Internet device. Does this automatically mean you should ditch the standard banners and sink your […]